COVID has certainly had an incredible impact on many businesses. The travel and tourism space may be affected as much, if not more, than any. But 2020 couldn't hold the Rock & Roll Hall of Fame back.

Risa Goehrke is the Hall's director of brand and content strategy. She joined Digging Deeper on induction ceremony week to talk about how COVID changed her team's plans, how they took a unique, authentic position about content but still engaged fans and followers during the down months and how the Hall has come out of the wave of summer obstacles with optimism and a new, amazing digital exhibit.

The Rock & Roll Hall of Fame Induction program airs Saturday night at 8 p.m. ET on HBO and HBO Max. But Risa Goehrke gives Digging Deeper the scoop in this episode.

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