For canna-curious marketer, Jessica Moran, Director of Marketing and Communications at leading North American cannabis intelligence company, Strainprint – legalization has proved to be the opportunity of a lifetime. Quick to sink its teeth into the power of crowd sourced data, Strainprint's rapid growth has sparked more than 55 million data points and one million tracked medical cannabis outcomes – and rising every day. If it doesn't exist, build it; Strainprint's unique community of medical patients and recreational users is supplying research for clinics looking for better treatment guidance; LPs looking for marketing and growing insights; and government regulators looking to develop new policy. Take a listen, download the app and see the impact for yourself, on this episode of The Pivot.