This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing.

George K and George A talk to Jeanette about:

• Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers
• Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case
• Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners
• Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeys

Jeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams.

As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up."

Check out the full episode wherever you listen to podcasts!