Have you had a business fail on you? Have you ever thought about quitting or starting over from scratch?
In this interview, Dan Norris co-founder of WPCurve shares how he went from running an agency in constant chaos without Business Systems and Processes to Building a Rapidly Growing Company that is Systematized and highly Scalable!
You will discover why he had to offer the services of his new company as a product, how he systematized the day to day operations of the business from the get-go and how he was able to build up his customer base solely off content marketing!
In this Episode You will Discover:
* Why Dan decided to scrap his agency-style business and start from scratch.
* Why Dan needed to have established systems from the moment he launched his business.
* Why Dan decided that his business needed to focus on one service.
* How Dan gets his employees to manage procedures.
* How Dan solved problems as they came up in his business.
* How Dan was influenced by James Schramko’s mindset and approach to business.
* Why Dan knew that he couldn’t make his business work on his own.
* How Dan promotes his business through content and word-of-mouth marketing.
Episode Transcript:
OWEN: My guest today is Dan Norris. He’s the co-founder of WP Curve. Dan, welcome to the show.
DAN: Thanks for having me.
OWEN: This show is all about getting entrepreneurs on here who have been able to systematize their business so it runs successfully without them. The premise of the show is to learn how you did it. Let’s dive right in. What are some mind blowing results that you now experience as a result of going through the process of systematizing and automating your business?
DAN: No pressure. My story is really about having previously having an agency that wasn’t really systemized at all and then starting WP Curve, which is a business that’s running like a proper business, which is to say that it runs more or less without me having to hand hold people all day every day and deal with customers and that kind of thing. That enables me to do other things like start other businesses, or focus on my content which I’ve been doing a lot of. And since starting up WP Curve I’ve written two books, started a craft, be a business, started a software company, presented a bunch of conferences around the world, all that kind of stuff is not things I would’ve been able to do before.
OWEN: We will actually talk about what the experience you had in your prior business that made you when you decided to start the BP curve, to start this business from the ground up making sure that it was systematized. But I just want to give the listeners the results you actually experienced with WP Curve. I think during the pre-interview you mentioned the size of the team and revenue you’re making, stuff like that?
DAN: Yeah. I’ve got a bit of a cold today, so if I break out into a coughing fit then…
OWEN: No problem.
DAN: I did that on Pat Flynn’s podcast. Hopefully I won’t do it on this one. We employed contractors and most of them full-time. Not employees and such but around the world. Most of them are in the Philippines. We’ve got a team of 40-45 or something. I we’re at about 66 grand a month in revenue, mostly recurring. But that’s not without advertising or anything. We’ve had a couple of months where we’re sort of trying to test the pricing and figure out a few system internal things before we start really trying to push the growth. I think we’re going to grow quite a bit in the second half of 2015.
OWEN: Awesome. How would you say WP Curve has transformed as a result of systematizin...