A very common piece of feedback we get from our clients is to add more information, add details.

Usually it's coming from a very good place. It's coming from a place of not wanting the audience to feel left out and removing any ambiguity to make a very clear and comprehendible ad.

And while that sounds, and it can actually feel, like it's less risky, adding all those details is actually riskier and it's usually not a good idea.