At a time when the absence of trade shows is placing greater pressure than ever on customers and suppliers to find effective ways of engaging with each other, the DPP podcast asks: How did business get so messy?

Is there really a problem - and is it new? Did the pandemic make it worse? And what can media companies do to cut through the noise? Covering everything from marketing-speak to email effectiveness, cold calling to the future of the tradeshows, Mark, Rowan and Jayne share some tips on how the DPP has changed its marketing approach based on data-driven decision making. And how the industry as a whole might approach business relationships in the future.

Find out more about DPP Innovation Week: https://www.thedpp.com/dpp-innovation-week