Behind the Screens

How did Memorial Day disappoint? Furiosa marketing recommendations

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With the Memorial Day weekend underperforming against expectations, we’re looking at what exhibitors can do to boost interest in Furiosa and Garfield with their movie marketing. Join us Behind the Screens as Matthew, Simon, and Ryan break down the box office and audiences for the titles, and give their thoughts on how cinemas might market them for greater attendance.


Topics and times:

  • Memorial Day box office comparison - 0:10
  • Furiosa box office overview - 2:01
  • Furiosa audience analysis - 3:20
  • Furiosa marketing recommendations - 4:25
  • Garfield box office overview - 8:06
  • Garfield audience analysis - 9:57
  • Critical reception - 12:26
  • Sight overview - 13:07
  • Box office roundup - 14:00
  • Next week - 14:35


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    Box Office Overview:

    • Furiosa: A Mad Max Saga debuted to $32M domestically and $33M internationally, unfortunately short of predicted opening despite high audience and critical reception.
    • Garfield debuted domestically to $31.1M. Internationally, where it has been released in some markets previously, the title’s total sits at $66.3M, bringing the worldwide total over $100M.
    • IF grossed an additional $11.3M over the 3-day weekend, passing the $100M mark worldwide.
    • Ghostbusters: Frozen Empire passed $200M globally this past weekend.
    • Kingdom of the Planet of the Apes is fast approaching the $300M mark worldwide.
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