When Amazon decides to clone your product, it’s the stuff of nightmares. Most folks on the receiving end tremble in their CEO boots. And honestly, so did Jim McKelvey (Co-Founder, Square). 

Of all the possible strategies, Jim found himself doing something different. Something that could cost him and his company everything. Jim decided to do nothing at all. And here’s the thing: It worked.

Learn how exactly Square defeated Amazon in what can only be described as the calmest standoff in digital payments history.

Learn more about:

The Shake Up

HubSpot Podcast Network

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