How Did You Do That?

Bob Atwell’s critical career decisions can be summed up in one word: contrarian.

A chemistry whiz who grew up in Poland, Michael Major left his job as a tenured professor when he was in his early 30s to immigrate to Milwaukee for a job as a chemist at Aldrich Chemical. Two years later, in 1992, he moved to Cambridge Chemical, where he rose to vice president of research and development. When Cambridge Chemical’s owner passed away, leaving his widow with all the equity in the company, it underlined for Michael what would eventually become a life-changing reality: he needed to start his own business.

Craig Dickman got his first computer, a Radio Shack TRS-80, in 1977. That purchase, a few coding classes and a lot of self-teaching (combined with two business degrees), sparked a career that landed Craig a job at Schneider National Inc., one of Wisconsin's biggest companies. For some, that might have been enough. But never afraid of taking a risk, Craig left his job as Vice President of Information Technology at Schneider after just a year, to run Paper Transport Inc., a then-$10 million

Todd Dunsirn grew up in an entrepreneurial family. His grandfather, father and brothers have all started and owned their own businesses. So, it was no surprise when, two years after graduating from UWM with a mechanical engineering degree, Dunsirn decided corporate jobs weren’t for him. The fourth startup he founded, called True Process, was the one that would lead to a big payday. Todd started True Process in 2004 and after 14 years running the business he sold it in two parts to two different

Editor's note: This interview with E d Ward first aired in Nov. of 2019. Ward died on Oct. 13, 2019 at the age of 74. Ed Ward has experience in the Peace Corps, the military, politics, law and investing, but it's in the not-for-profit world that he made his mark as a successful entrepreneur. In 1981, Ed turned his passion for Irish music into a venture that now requires 4,500 people to run and has 125,000 annual customers. It has been the guiding force in a global movement that he inspired,

Gary Reynolds started out as a musician, left for the West Coast to try songwriting, then followed his entrepreneurial instincts back to Wisconsin. His idea of connecting emerging bands with big company sponsors got him his first client, Miller Brewing. His idea of using his band support network of 300 representatives on campuses across the country to market tech products got him his second client, Apple Inc. Today, Gary is considered a pioneer in experiential marketing. He sold his company, New

From a very young age, Sue Marks has valued entrepreneurship and a strong work ethic. After her grandparents immigrated from Germany in 1919 with nothing, her grandfather built a life for them in Milwaukee as the owner of a small printing business. Sue married at 19 and finished college at night, earning a BS in Business Administration from Marquette University. Like her grandfather, she never stopped working. Sue is founder and CEO of Cielo , a fast-growing recruitment process outsourcing firm.

Kyle Weatherly took over his mother’s compression garment business in 2006, grew it by 30 percent a year and sold it 10 years later — all without a relevant degree. In fact, he started out wanting to be a lawyer. Solaris had five employees when Kyle started and 120 employees when it was acquired by Lohmann & Rauscher International GmbH & Co., a European conglomerate of medical device and product companies. "My thinking at the time was, I’d go to work for my mom’s six-person company for

Laurie Benson was trained as a nurse, but when she recognized in the early 1980s the impending importance of technology to businesses, she co-founded a tech startup. Laurie grew Inacom Information Systems to $80 million of annual revenue and 150 employees before selling the IT systems integrator in 2009 to Core BTS. She has served as a director on seven corporate boards, formed LSB Unlimited to consult with business leaders, and is now executive director of Nurses on Boards Coalition. A common

John Byrnes spent decades building companies – his own and others’. After running the private equity group at Marshall & Ilsley bank for 15 years, he managed its spinout into a new private equity firm. Under John’s oversight, Mason Wells raised three funds, the last reaching $525 million. New Mason Wells leaders have gone on to raise a fourth, $615 million fund. As he built Mason Wells, John built a very successful track record helping more than 75 portfolio companies grow. John's experience