Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Coenraad Jonker, Co Founder & CEO of Tyme Bank, the leading challenger bank in South Africa with 6 million customers. 

Tyme has just expanded in the Philippines to help 52.1 million unbanked citizens. At Singapore Fintech Festival, our conversation covered the origin of Tyme, how they built a successful challenger product and brand and how they plan to become a true rival brand. 

This is a fascinating conversation, tune in!

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024