Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including: 

• The differences between mowing and fertilization companies, 
• The potential of diversifying services 
• The importance of building a strong team. 
•  Logistics and costs of setting up a fertilizing truck 
• The role of good customer service 
•  The benefits of utilizing a CRM system.