Master Daily Profit Tracking with Advanced Automation

Episode Overview

Matt Putra is the founder and CEO of Eightx, a fractional CFO firm specializing in helping eCommerce, CPG, and SaaS companies scale profitably between $5-80MM in annual revenue. With experience across 60+ brands including Tru Earth, The Tumeric Co., and Lusomé, Matt has mastered the art of financial architecture for direct-to-consumer businesses. As a seasoned fractional CFO with a proven track record, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. This episode reveals his most powerful tool for real-time profit tracking that transforms how eCommerce businesses make daily decisions.

Matt Explains

◽️ How to build a real-time daily profit tracker using Google Sheets and API automation that updates every morning

◽️ The exact system his clients pay thousands for - complete setup walkthrough with Data Slayer integration

◽️ Why waiting for monthly reports kills growth and how daily profit visibility enables smarter, faster scaling decisions

◽️ The profit target strategy that lets you reinvest confidently when you're ahead of monthly goals

◽️ Advanced contribution margin analysis including CM3 calculations and variable cost optimization

◽️ How to use profit data for strategic growth - when to harvest profits vs. when to over-invest in marketing

Get DataSlayer here - https://dataslayer.idevaffiliate.com/445.html

Get the template - https://docs.google.com/spreadsheets/d/1MyLRAmN-FWu8Lm46IDwboprzx_VjIznl7LJa38at0t8/edit?usp=sharing

Timestamps

00:00 Introduction to Daily Profit Tracking

01:58 Setting Up Data Slayer Integration

04:20 Connecting Facebook Ads Data

06:25 Adding Google Ads Integration

08:37 Shopify Orders API Setup

11:02 Building Sales Formulas

12:51 Variable Cost Calculations

15:19 Contribution Margin Analysis

17:46 Setting Monthly Profit Targets

20:05 July Planning and Duplication

21:21 Strategic Implementation and Results

Follow Matt

Follow Matt Putra:

Website: eightx.co

LinkedIn: www.linkedin.com/in/mattputra

About Eightx

Eightx helps scale companies profitably with expert financial guidance, strategic insights, and powerful tools to optimize growth. They work with eCommerce, CPG, and SaaS companies who are between $5–80MM in annual revenue or are venture-backed. Founded by Matt Putra, the company specializes in e-commerce financial architecture, helping businesses achieve more cash and less stress. Results typically show current fires put out in 4 weeks and a full financial plan delivered in 8 weeks. Their services range from bookkeeping and controller support to comprehensive fractional CFO services, all designed to increase cash flow, improve margins, and increase valuations for scaling businesses.

About How Do I?

The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of Eightx

Our Sponsors

Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5-80MM in annual revenue or venture-backed companies. Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless.

Services include:

- Fractional CFO and financial leadership

- Cash flow management and optimization

- Strategic financial planning and forecasting

- Marketing ROI analysis and optimization

- Operational efficiency improvements

Website - www.eightx.co

When it comes to making tough leadership decisions like terminating employees, having the right framework makes all the difference. Dave Sifry, veteran software entrepreneur and founder of Warmstart.ai (previously founded Technorati and 8 other companies), joins us to break down the challenging but essential process of knowing when to fire someone and how to handle that conversation with both clarity and compassion. Drawing from decades of executive experience building and managing teams, Dave provides practical insights on making these difficult decisions while maintaining business effectiveness and human dignity.

Dave Explains:

◽️ The key red flags that signal it's time to consider termination - from performance issues to behavioral problems and cultural misalignment

◽️ How to implement improvement plans effectively before making the final decision to let someone go

◽️ The critical legal considerations and documentation requirements to protect your business and handle terminations properly

◽️ Step-by-step scripts and frameworks for conducting termination conversations with dignity and professionalism

◽️ How to address team morale and communication after an employee departure to maintain organizational trust

◽️ Why most leaders fire too late rather than too early, and how this impacts business performance and team dynamics

Timestamps:

00:00 Introduction to Employee Termination

02:19 When to fire and how to fire

04:43 Red flags in remote work environments

07:04 Making termination conversations easier through documentation

09:23 SMART goals for employee improvement plans

11:39 Legal compliance in employee termination

13:51 Best practices for documentation and record keeping

15:53 Firing for cause vs severance considerations

18:11 Understanding business vs family dynamics

20:27 How to prepare for termination conversations

22:48 Scripts for professional termination discussions

25:12 Communicating with remaining team members

27:31 Introducing Warmstart.ai and launch special

29:46 Closing thoughts on leadership decisions

Follow Dave:

Follow Dave Sifry

Website: warmstart.ai

LinkedIn: linkedin.com/in/dsifry

About Dave's Company:

Warmstart.ai helps professionals transform cold outreach into warm connections by leveraging their existing relationships. This AI-powered platform analyzes your Gmail conversations and social media interactions to create personalized outreach campaigns that feel authentic and get responses. Dave's company addresses the common problem of forgetting to follow up with valuable contacts in your network.

Key Features:

• AI-powered analysis of your email history to build contact profiles

• Personalized outreach campaign creation based on your writing style

• Daily curated lead suggestions with relationship context

• 10-15 custom email drafts delivered each morning

Special Launch Offer: Currently available for just $99/month until you close enough business to pay for itself, then switches to regular price of $349/month. Most customers see 300-400% ROI within three months with just 15 minutes of daily use.

About How Do I?

The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of Eightx

Our Sponsors

Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture.

Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5-80MM in annual revenue or venture-backed companies.

Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless.

Services include:

• Fractional CFO and financial leadership

• Cash flow management and optimization

• Strategic financial planning and forecasting

• Marketing ROI analysis and optimization

• Operational efficiency improvements

Website: eightx.co

In this episode, Matt Putra interviews Lara Smith, CEO of Lusome Sleepwear, who shares her journey of launching a sleepwear brand focused on comfort and functionality for women undergoing cancer treatment. Lara discusses the challenges of financial management in small businesses, the importance of cost control, and how data-driven decision-making shapes her business strategy. She emphasizes the significance of understanding the customer and the personal motivation behind her entrepreneurial journey, while also addressing the joys and challenges of e-commerce. Her key takeaways are:

• Cash flow management is a daily challenge for small businesses.
• Frugality and cost management are essential for sustainability.
• Understanding the customer is key to successful product development.
• Data-driven decision-making helps navigate the complexities of e-commerce.
• Personal experiences can drive entrepreneurial passion and purpose.
• Involving consumers in the product development process yields valuable insights.
• Forecasting inventory requires a blend of art and science.
• Building a strong company culture around cost consciousness is vital.
• E-commerce presents unique challenges that require adaptability.
• Creating a supportive community for women is a powerful mission.

Connect with Lara Smith on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.

In this episode of Conquering Complexity, Matt Putra interviews Nate Gunn, founder of GoldState Group and co-founder of WildBird. They discuss the evolution of financial management in businesses, the importance of cash flow management, and the strategies for effective supplier negotiations. Nate shares his personal journey in entrepreneurship, emphasizing the significance of data-driven decision-making and the value of building strong relationships with suppliers. The conversation highlights the challenges and successes in the consumer products space, offering insights for entrepreneurs looking to grow their businesses sustainably. His key takeaways are:

• Financial management evolves significantly as businesses grow.
• Many entrepreneurs start without a solid financial background.
• Working backwards from goals can clarify financial strategies.
• Supplier relationships can provide crucial financial leverage.
• Data analysis is essential for accurate inventory forecasting.
• Building a strong team allows for better data management.
• Cash flow management is critical for business sustainability.
• Negotiating better terms with suppliers can improve cash flow.
• Understanding the story behind the data enhances decision-making.
• Entrepreneurs should focus on their end goals and work backwards.

Connect with Nate Gunn on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.

In this episode of 'Conquering Complexity, Breaking Barriers to Sustainable Growth', Matt Putra interviews Steve Krueger CEO of JIBE. They discuss the evolution of financial management in businesses, the importance of data-driven decision-making, and the emotional aspects of entrepreneurship. Steve shares insights on how he has navigated the complexities of financial systems, the significance of mentorship, and the challenges faced in the e-commerce landscape. The discussion emphasizes the need for long-term thinking and the role of personal values in business success. Steve's key takeaways are:

• Complexity in business often outpaces revenue growth.
• Having a fractional CFO can provide essential insights.
• It's crucial to delegate financial tasks appropriately.
• Understanding your financial gaps is key to success.
• Long-term planning helps mitigate daily stress.
• Emotional intelligence plays a significant role in decision-making.
• Building a business around personal values can lead to fulfillment.
• E-commerce requires a focus on profitability and longevity.
• Mentorship can come from peers and personal networks.
• Connecting with other entrepreneurs can provide valuable support.

Connect with Steve Krueger on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.

In this episode of 'Conquering Complexity, Breaking Barriers to Sustainable Growth', Matt Putra interviews Diraj Goel, founder of Get Fresh Ventures. They discuss the evolution of financial management, the importance of insights and data in business, and how to assess company growth and sales funnels. Diraj shares his experiences and strategies for navigating business challenges and achieving hyper growth for startups. Diraj's key takeaways are:

• Finance is often perceived as boring, but it is crucial for growth.
• Inertia in business processes can hinder progress.
• Understanding insights and data is essential for effective decision-making.
• Assessing a company's growth involves looking at cash flow and margins.
• Sales funnel analysis is key to understanding business performance.
• Cost savings can be achieved by re-engineering top-of-funnel activities.
• Predicting sales outcomes requires a deep understanding of the sales process.
• Root cause analysis helps identify flaws in business predictions.
• ROI for investment should be calculated at each stage of the funnel.
• Effective financial management is vital for startup success.

Connect with Ian Diraj Goel on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.

In this conversation, Matt Putra speaks with Ian Rollin Berry, CEO or Brushee about his entrepreneurial journey, the evolution of financial management in business, and the importance of building effective systems for growth. Ian shares insights on data-driven decision-making, competing in a competitive market, and his personal experiences that shaped his passion for entrepreneurship. The discussion also touches on the challenges of e-commerce, consumer feedback, and the influences that inspire Ian in his business endeavors.

Here are his key takeaways:

• Initial focus on vanity metrics hindered business growth.
• Weekly cash flow reviews improved financial clarity.
• Aligning financial systems with business goals is crucial.
• Data should inform decisions, not overwhelm them.
• Competing in established markets requires patience and strategy.
• Creating tangible products is a rewarding experience.
• Consumer feedback is vital but can be slow to implement.
• Simplicity in business leads to better outcomes.

Connect with Ian Rollin Berry on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.

Matt Putra interviews David Menzel, co-founder of Salty Face, discussing the evolution of financial management in his business, the challenges of state taxes, and the importance of understanding customer needs. David shares insights on managing growth, balancing brand strategy with financial operations, and navigating regulations in the skincare industry. He reflects on cash flow management lessons learned and expresses a desire for financial freedom while emphasizing the significance of staying true to brand values and customer desires. His key takeaways are:

• Financial management has evolved significantly since the start.
• State taxes present unique challenges for foreign companies.
• Growth can lead to information overload and operational complexity.
• Balancing brand strategy with financial management is crucial.
• Navigating regulations is essential for skincare product development.
• Understanding customer needs is key to brand success.
• Cash flow management is a continuous learning process.
• Desire for financial freedom while maintaining brand integrity.
• E-commerce allows for control over brand narrative.
• Staying focused on core values helps in business growth.

Contact David Menzel at [email protected] and connect with him on LinkedIn.

Connect with Matt Putra

Email me at [email protected] to set up a conversation to discuss how you can break free from the cycle of reactive decision-making and regain control over your financial complexity, anticipate challenges, and build the systems that will support your growth.