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Chris Deferio, host of the podcast "Keys to the Shop", really dropped some knowledge in this episode. We discuss everything from buying a coffee shop vs building one from scratch, the biggest issues causing coffee shops to fail, the media side of coffee, and consulting. We cover a ton of coffee ground in this episode I am fortunate to have gotten to speak with him. Hope you enjoy the episode and thanks for recording and episode with me Chris!

Keys To The Shop Podcast:
https://keystotheshop.com/all-podcasts/

Favorites Coffee Books: 

• Coffee Roasting Best Practices: https://amzn.to/38uRJih   (Deep in the weeds)
• The World Atlas of Coffee: https://amzn.to/3s4tiQg   (Overall view of the coffee stages)

My Mic I use: 

• Shure MV7 Mic: https://amzn.to/3fakq72

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