Today, we have with us the advertising industry tycoon of Pakistan, the Chairman and CEO of Z2C Pakistan, Raihan Ali Merchant, who shares his inspiring journey, challenges, and successes.
We delve into the future of advertising, content creation, brands, customers, and their interrelation, with a critical discussion on futuristic advertising models.
Don't miss this insightful discussion with one of the biggest names in advertising in Pakistan.
#raihanamerchant #advertising #howdoesitwork
00:00 Highlights
01:56 Where We Are Now as a Brand and Agencies
06:44 What Needs to Be Changed in Advertising Agencies
10:36 The Change in Consumer Overall World Perspective
13:16 How Content Creators and Advertisers Make Money
18:29 The Actors, Cricketers, and Musicians: The Difference in Advertising
21:13 Do Brands Need Guidance from Ad Agencies?
27:29 Future of Designers and Video Content after AI Revolution
30:06 Advertising Agency and Freelance Model
32:00 Customer and Agencies
34:17 Talent Hunt by Raihan Merchant
38:32 Ventures of Raihan Merchant
42:50 The Incredible Journey of Raihan Merchant
47:16 Huge Advertising Business Ownership
49:48 Does Money Matter?
51:48 The Best Thing to Do According to Raihan Merchant
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