Media, whether it be defined as conventional, traditional, terrestrial, digital, or social, has evolved at a breathtaking pacing over the past few years. And that evolution has forced or prompted new habits and behaviours among media and news consumers. In years past, media would have been viewed as a primary source to inform voters during an election campaign. But in 2022, the consumption behaviour says as much or more about the consumer than the content may say about a political platform. In this episode of The Writ Race, Sussex Strategy Group VP Colleen Ryan weighs in on the effects these new behaviours are having on a campaign.