How Does That Sound?

Lerit and Tobi discuss the best ways entrepreneurs and professional workers can approach personal branding without losing their authenticity in the process. They also share their favorite and least favorite social media platforms at the moment.

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Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers.

She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion.

Every other week, a new guest joins them to share their own career journey and experience. How does that sound?

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Lerit Nifesi

Website: https://www.leritnifesi.com/

Instagram: https://www.instagram.com/leritnifesi/

TikTok: https://www.tiktok.com/@leritnifesi

Pinterest: https://www.pinterest.ca/leritshimwa/

Tobi Nifesi

Website: https://www.tobinifesi.com/

Instagram: https://www.instagram.com/tobinifesi/

Twitter/X: https://twitter.com/tobinifesi

TikTok: https://www.tiktok.com/@tobinifesi

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Song: Dyalla - Oh, My Life (Vlog No Copyright Music)

Music promoted by Vlog No Copyright Music.

Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s

Hosted on Acast. See acast.com/privacy for more information.

Fope Nkwocha joins Lerit and Tobi to have a candid conversation about running a small business, targeting the right audience, and balancing corporate life with entrepreneurship.

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About Fope:

Fope Nkwocha is a true mult-hyphenate. Currently serving as a professor of marketing for small businesses at Mohawk College, Fope has cultivated a wealth of experience that extends beyond traditional academia.

As a marketing consultant, content creator, and small business educator, Fope specializes in navigating the intricate intersection of business growth, personal stories, and love and relationships.

Fope's impact is most prominently felt on her YouTube channel, '@fopsythegreat,' where she shares resources on life, business, and love. Through her podcast, 'Dear Fopsy,' Fope shares personal and small business stories of resilience, emphasizing the common threads that connect us all. Fope is also the author of Situationship: How to Stop Breaking Your Own Heart.

Her career includes leading Google for Small Business in Canada and diverse roles across both the private and public sectors over the last decade. However, it was in recognizing the gaps in knowledge and resources for micro-businesses that Fope discovered her true passion—empowering solopreneurs to become more Small Business Savvy.

Fope's journey led her to establish Small and Thriving, an online community that has blossomed into a network of over 150 diverse businesses. Rooted in shared values of accountability, support, and authentic content marketing, this community thrives under her leadership.

Connect with Fope on LinkedIn (https://www.linkedin.com/in/fope-nkwocha/) and Instagram (https://www.instagram.com/fopsythegreat/)

Listen to Fope’s podcast “Dear Fopsy” here: https://open.spotify.com/show/0WaZFNpffeJ3ViQ4rIgo8O

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Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers.

She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion.

Every other week, a new guest joins them to share their own career journey and experience. How does that sound?

----

Lerit Nifesi

Website: https://www.leritnifesi.com/

Instagram: https://www.instagram.com/leritnifesi/

TikTok: https://www.tiktok.com/@leritnifesi

Pinterest: https://www.pinterest.ca/leritshimwa/

Tobi Nifesi

Website: https://www.tobinifesi.com/

Instagram: https://www.instagram.com/tobinifesi/

Twitter/X: https://twitter.com/tobinifesi

TikTok: https://www.tiktok.com/@tobinifesi

____

Song: Dyalla - Oh, My Life (Vlog No Copyright Music)

Music promoted by Vlog No Copyright Music.

Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s

Hosted on Acast. See acast.com/privacy for more information.

Tobi spills (almost) everything on what it was like to quit a 200k job to ghostwrite books for a living. Lerits asks all the right questions in this episode of the How Does That Sound podcast.

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Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers.

She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion.

Every other week, a new guest joins them to share their own career journey and experience. How does that sound?

----

Lerit Nifesi

Website: https://www.leritnifesi.com/

Instagram: https://www.instagram.com/leritnifesi/

TikTok: https://www.tiktok.com/@leritnifesi

Pinterest: https://www.pinterest.ca/leritshimwa/

Tobi Nifesi

Website: https://www.tobinifesi.com/

Instagram: https://www.instagram.com/tobinifesi/

Twitter/X: https://twitter.com/tobinifesi

TikTok: https://www.tiktok.com/@tobinifesi

____

Song: Dyalla - Oh, My Life (Vlog No Copyright Music)

Music promoted by Vlog No Copyright Music.

Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s

Hosted on Acast. See acast.com/privacy for more information.

Between the both of us, we've had our fair share of experiences meeting and working with all kinds of clients. In this episode, we share some of the red and green flags we look out for when deciding to work with a client.

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Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers.

She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion.

Every other week, a new guest joins them to share their own career journey and experience. How does that sound?

----

Lerit Nifesi

Website: https://www.leritnifesi.com/

Instagram: https://www.instagram.com/leritnifesi/

TikTok: https://www.tiktok.com/@leritnifesi

Pinterest: https://www.pinterest.ca/leritshimwa/

Tobi Nifesi

Website: https://www.tobinifesi.com/

Instagram: https://www.instagram.com/tobinifesi/

Twitter/X: https://twitter.com/tobinifesi

TikTok: https://www.tiktok.com/@tobinifesi

____

Song: Dyalla - Oh, My Life (Vlog No Copyright Music)

Music promoted by Vlog No Copyright Music.

Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we reflect on how we've managed to balance our time in recent months and how we're embracing the challenge of being young business owners and parents living in our beloved Vancouver.

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Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers.

She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion.

Every other week, a new guest joins them to share their own career journey and experience. How does that sound?

----

Lerit Nifesi

Website: https://www.leritnifesi.com/

Instagram: https://www.instagram.com/leritnifesi/

TikTok: https://www.tiktok.com/@leritnifesi

Pinterest: https://www.pinterest.ca/leritshimwa/

Tobi Nifesi

Website: https://www.tobinifesi.com/

Instagram: https://www.instagram.com/tobinifesi/

Twitter/X: https://twitter.com/tobinifesi

TikTok: https://www.tiktok.com/@tobinifesi

____

Song: Dyalla - Oh, My Life (Vlog No Copyright Music)

Music promoted by Vlog No Copyright Music.

Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s

Hosted on Acast. See acast.com/privacy for more information.

We're back! — Enjoy this recap of our 2023 and look forward to weekly episodes of your favorite millennial couple chatting about work, career, business, parenting, and life.

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Thank you for listening to this episode. You can watch this episode on YouTube here: https://youtu.be/-EgeHlQp1CU

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Lerit Nifesi

• Website: https://www.leritnifesi.com/ 
• Instagram: https://www.instagram.com/leritnifesi/ 
• TikTok: https://www.tiktok.com/@leritnifesi 
• Pinterest: https://www.pinterest.ca/leritshimwa/ 

Tobi Nifesi

• Website: https://www.tobinifesi.com/ 
• Instagram: https://www.instagram.com/tobinifesi/
• Twitter/X: https://twitter.com/tobinifesi 
• TikTok: https://www.tiktok.com/@tobinifesi

Hosted on Acast. See acast.com/privacy for more information.

Lerit and Tobi share their favorite moments, conversations, and guests from season 1. They also discuss what you can expect from Season 2. Tobi wraps up the episode by sharing the analytics from this first season, including the city most listeners tune in from. (hint: the city's name rhymes with egg).

The How Does That Sound podcast will resume for Season 2 in July 2023. In the meantime, you can listen to previous episodes of Season 1, connect with Lerit here, and see what Tobi's up to here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lerit and Tobi sit down with Martin - a master storyteller and community builder who has dedicated his life to sharing the experiences of everyday Nigerians. With a successful online community boasting over 200,000 followers, He connects people through the power of storytelling. A lawyer and data protection expert by trade, Martin's love for storytelling has led him to write two books, including "EVERYDAY HUMANS: Experiences of Everyday Living" and "TEN STORIES FOR ADULTHOOD: A Pocket Guide." Tune in as Martin shares his career journey and reveals how he uses storytelling to bring people together.

About Martin

Martin Beck Nworah (MBN) is a lawyer and digital media expert based in London, United Kingdom. With a specialization in privacy and data protection, he has built a successful career in privacy, data protection and community management.

In addition to his legal work, MBN is also a social media influencer and branding expert. He is the creator and founder of the online platform Tales of Nigerians, which shares everyday short interviews with people worldwide. This platform reaches over 200,000 Nigerians in more than 30 countries daily.

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Thank you for listening to this episode. Check out Lerit's fashion styling portfolio here and see what Tobi's up to here.

Hosted on Acast. See acast.com/privacy for more information.

Does it matter if you aren't passionate about your work? Should you work within your passion even if it doesn't pay enough to keep the lights on? If your passion becomes your career, wouldn't it become less fun and more burdensome? Lerit and Tobi discuss these questions and more as they attempt to blur — or sharpen — the lines between one's passion and career.

Thank you for listening to this episode. Check out Lerit's fashion styling portfolio here and see what Tobi's up to here.

Hosted on Acast. See acast.com/privacy for more information.

Inspired by her grandmother's writing prowess, Libby Jeffrey found reason and strength to write about her experiences as a new mother during the pandemic in her book, Babybytes. Today, she facilities writing circles for mothers around the world, guiding them to use writing as a creative tool to navigate the highs and lows of motherhood. She joins Lerit and Tobi to share her journey as a writer, mother, traveler, and community facilitator.

Libby Jeffrey is a facilitator, writer, and mom to a toddler. In 2020, Libby self-published her first book, Babybytes: Becoming a Mom as the World Locked Down. Libby is proud to be always learning: a graduate of visionary online education platforms ALTMBA, and B-School, she also holds a creative writing certificate from the Writer’s Studio with Simon Fraser University, a Bachelor of Arts (U of Winnipeg), a certificate in Project Management (U of Regina). Fluently bilingual (French/English), Libby has traveled to over 35 countries and lived in Dublin Ireland, Ouidah Benin, Regina Saskatchewan, and quite enjoys home: Winnipeg, Manitoba.

Learn more about Momalong here: https://www.momalong.ca

Connect with Libby here. https://libbyj.ca

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Thank you for listening to this episode. Check out Lerit's fashion styling portfolio here and see what Tobi's up to here.

Hosted on Acast. See acast.com/privacy for more information.