What do you do when practice feels tougher?

Discounts?

More ads?

Lower the barrier to entry?

In this episode, Martin sits down with Dr Shady Botros to unpack a different path: relational growth.

Over the last 15+ years, Shady has developed a framework for building genuine relationships with GPs that has led to more than 800 GP referral visits a year.

Not by watering down chiropractic.

Not by pretending to be something he’s not.

And not by chasing transactional growth.

We talk about:

• Why tough economic times change how people make healthcare decisions

• The difference between transactional and relational practice growth
• How Shady approaches GPs without selling out chiropractic

• Why most GPs aren’t anti-chiropractic (they’re mostly just not thinking about you)

• The surprising reason GP referrals can be remarkably stable in uncertain times

• The 4-part framework Shady teaches to build professional relationships with medical doctors

Whether practice feels hard right now or you simply want to help more people without leaning harder into discounts and ads, this one is worth a listen.

To learn nore about Shady's upcoming seminar https://unitedchiropractic.glueup.com/event/in-collaboration-with-shady-botros-179259/

To learn more about Shady's online program https://abundant-medical-referrals.getlearnworlds.com/

To learn more about the Bali Reset:

https://insideoutpractices.com/bali-reset-2026

Learn more about Better Questions. Better Retention.

https://insideoutpractices.com/new-page

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Check out the Retention Recipe

https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate