As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.

In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:

• How DSW is navigating the latest shifts in consumer expectations and retail strategy;
• The challenges of marketing during unpredictable economic periods;
• How to keep pace with rapid technological evolutions across search and social; and
• Her secret weapon for staying on top of social trends. 

RELATED LINKS

• Get a closer look at DSW’s brand in action.
• Explore the latest marketing insights from Retail TouchPoints
• Check out past episodes of Retail Remix