Discover how The Elf on the Shelf transformed from a beloved family tradition into a multi-platform global holiday empire. In this episode of Retail Disrupted, Natalie Berg sits down with Christa Pitts, co-CEO and founder of The Lumistella Company and creator of The Elf on the Shelf, to explore the power of nostalgia, emotional connection, holiday marketing trends, and building authentic brands in an increasingly digital world.

Expect insights on storytelling, community-driven creativity, retail evolution, and what it takes to create a tradition that inspires millions.

Today's episode is brought to you by Manhattan Associates, the global leader in supply chain and unified commerce.