The Written Word Podcast

How Email Promos Actually Work (and Why They Still Sell Books)


Listen Later

If you want to sell more books, reach more readers, and spend less time guessing what works, start here.


In this episode, Ricci Wolman and Ferol Vernon break down the strategy that helped launch the careers of countless successful indie authors - email promos. They’ll explain what email promos are, when to run them, and why they’re still one of the most effective tools in your book marketing toolkit.


You’ll learn:

  • Why email still outperforms social media when it comes to book marketing
  • How promo sites connect your book to the right readers
  • What a promo stack is and how to use it to your advantage

This is the foundation of modern book promotion.

Let’s get into it.

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.

The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

...more
View all episodesView all episodes
Download on the App Store

The Written Word PodcastBy Written Word Media

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The Written Word Podcast

View all
The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice by Bryan Cohen and H. Claire Taylor: Self Publishing Author Entrepreneurs

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

314 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

631 Listeners

Novel Marketing by Thomas Umstattd Jr.

Novel Marketing

326 Listeners

Self-Publishing with ALLi by Alliance of Independent Authors

Self-Publishing with ALLi

60 Listeners

SPA Girls Podcast by SPA Girls podcast - self publishing for authors

SPA Girls Podcast

100 Listeners

The Self-Publishing with Dale Podcast by Dale L. Roberts

The Self-Publishing with Dale Podcast

71 Listeners

Wish I'd Known Then . . . For Writers by Sara Rosett and Jami Albright

Wish I'd Known Then . . . For Writers

132 Listeners

The Indy Author Podcast by Matty Dalrymple, The Indy Author

The Indy Author Podcast

31 Listeners

Self Publishing Insiders by Draft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood

Self Publishing Insiders

26 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,000 Listeners

QuitCast for Writers with Becca Syme by Becca Syme

QuitCast for Writers with Becca Syme

39 Listeners

Brave New Bookshelf by Steph Pajonas and Danica Favorite

Brave New Bookshelf

22 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,197 Listeners

Indie Writers Club by James Blatch & Cara Clare

Indie Writers Club

14 Listeners

Author Update by Thomas Umstattd Jr.

Author Update

34 Listeners