Contributor(s): Eric Ries | Discover how to kick-start innovation and deliver sustained growth, even in highly uncertain environments. Join entrepreneur Eric Ries in conversation with Dr Lourdes Sosa as he discusses his new book The Startup Way. Drawing on his experiences of working with iconic organisations following the release of his international bestseller The Lean Start Up, Ries offers a new framework for entrepreneurial management, showing how the startup ethos can breathe new life into companies of all sizes. Eric Ries (@ericries) is an entrepreneur and author of the international bestseller The Lean Startup. He has founded a number of startups including IMVU, where he served as CTO, and is the founder and current CEO of the Long-Term Stock Exchange. Ries has also advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks programme. He has served as Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal. Lourdes Sosa is Associate Professor in LSE’s Department of Management. She researches technological discontinuities, a pervasive phenomenon in which a radical change in technologies disrupts a market. Prior to academia, Dr Sosa worked in R&D management at General Electric and General Motors. The Department of Management (@LSEManagement) is a globally diverse academic community at the heart of the LSE, taking a unique interdisciplinary, academically in-depth approach to the study of management and organisations.