If you’re an entrepreneur, there’s no doubt you’ve struggled with pricing: How do you ensure you’re charging the best rate for your services and offerings, without leaving money on the table?

On this episode, we invited Paul Klein to explain positioning and pricing for entrepreneurs. 

He’s a positioning expert, entrepreneur, and business consultant. He also hosts his own podcast — Pricing is Positioning.

What we talked about:

• Paul’s backstory
• The problem: ‘Most people undervalue their expertise’
• Step 1: Identify which type of service business you want to be
• Step 2: Price on value
• Step 3: Control the comparison
• Step 4: Anchor high
• Pricing on value will set you apart from people who are selling from their own wallets. 

Check out these resources we mentioned during the podcast:

• Jonathan Stark 
• Implementing Value Pricing: A Radical Business Model for Professional Firms, by Ronald J. Baker 
• Pricing Creativity, by Blair Enns
• Pricing is Positioning podcast

This interview is part of the How We Solve podcast.

To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.