How Erick Rodriguez Built and Sold Three E-commerce Businesses by Streamlining his Processes

The founder of AMZ AllStars Erick Rodriguez has built and sold three e-commerce businesses, twice to credit investors and once to a private equity firm. He sure knows something about making a business attractive to buyers. Erick explains that there are two major factors required to do that: good finances and processes. 

Many organizations struggle with creating effective business processes to enhance their operations, and that affects their finances in the long run. How exactly does Erick keep his business processes in top gear? He says he uses SweetProcess to streamline his workflow. The software helps him to create standard operating procedures (SOPs) and delegate tasks to his employees. He gives us details of how it all happens in this case study. Let’s get to know about his organization for context before we proceed.

The founder of AMZ AllStars, Erick Rodriguez

About AMZ AllStars

AMZ AllStars is an e-commerce service provider that offers e-commerce businesses the tools and resources needed to optimize their operations. 

The experts at AMZ AllStars work closely with e-commerce businesses to give them an edge in the competitive space and harness opportunities within their markets. They craft a custom strategy suitable for the unique needs of each business. 

Headquartered in the Philippines, AMZ AllStars works with businesses of all sizes, including multi-billion-dollar companies across the country.

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The Consequences of Human Errors

Erick is an expert at what he does and has a track record to show for it. However, he acknowledges that there is a tendency for humans to make errors, so they need the help of computers for recollection.

Employees at AMZ AllStars were making all sorts of errors, to the organization’s detriment, because they lacked an operational structure. There was a need to hold them by the hand in every small task to ensure they did things correctly. Even when doing so, there was no guarantee that things would be perfect. 

“Without structure in place, calendars, and SOPs in SweetProcess, people miss things all the time,” Erick says. “Everything from the daily checklist to the product launch checklist whether it’s a service or a product or any recurring task.”

Erick realized that he could put his time to better use than hand-holding his workers, so he sought a workflow system that would enable him to do just that. 

Discovering SweetProcess

Erick was not exactly oblivious of the importance of streamlining business operations before he discovered SweetProcess. He was using Google Docs to document his business processes but there was a limit to what he...