How does an iconic luxury beauty group stay relevant in an AI-powered world?

Recorded live on stage at London Tech Week's AI in Retail Event in London, this episode of Retail Disrupted features Pernilla Nyberg, SVP & General Manager UK & Ireland at The Estée Lauder Companies. Pernilla shares how Estée Lauder is thoughtfully using AI and data to support creativity, innovation, and personalization across luxury beauty — from trend intelligence and product development to fragrance, digital experiences, and in-store service.

A candid conversation on balancing technology with craftsmanship, brand equity, and high-touch human experience in prestige beauty.