In the second episode of Innovation Forum’s podcast series on corporate readiness for the EU Deforestation Regulation (EUDR), in collaboration with Deloitte & Touche LLP, we explore how companies can go further than ticking compliance boxes and instead use EUDR as a springboard for long-term business strategy.

Ian Welsh is joined by John O’Brien, managing director at Deloitte & Touche LLP, to discuss how EUDR requirements can unlock new value. From building trust with consumers and de-risking supply chains to accessing new markets and premium pricing opportunities, they explore how aligning compliance efforts with broader sustainability goals can deliver competitive advantage.

Key themes include:

Whether you’re just getting started with EUDR or are looking to build on existing systems, this episode offers strategic insights for transforming compliance into impact.