Small churches actually have a big advantage on social media — as long as they're not trying to copy bigger ones. The secret is in what you measure. Forget likes and followers. There are two other metrics that matter far more, and they're the key to thriving on social as a smaller church.

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Table of Contents:

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0:00 - Intro

1:50 - Abandoning the Old Metrics

7:25 - The 1st New Metric We Care About

13:50 - The 2nd New Metric We Care About

19:07 - What's The Point Of All This?

IMPORTANT LINKS

- Buffer | How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us: https://buffer.com/resources/how-often-to-post-on-instagram/

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