PR 360

How Events and PR Agencies are Changing with Blast PR Warren Pickett


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In This Episode…

We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.


Show Notes

·      [00:46] Are you a coffee or tea drinker?                

·      [01:20] Can you give a little more information about your expertise?               

·      [03:11] What is your take on virtual events?                      

·      [03:58] There seems to be a working person event tier that came out of the pandemic?

·      [05:05] Event coordinators have figured out how to use virtual events?

·      [06:09] Have people missed physical events?

·      [07:33] What can you expect from the new trends coming to event planning?

·      [08:48] How are hybrid events going to work?

·      [10:17] Are we going to see a rise in omnichannel event strategy?

·      [11:34] What role will PR agencies play in “events 2.0?”

·      [12:32] Will we start to see a mostly digital world?

·      [14:09] Should PR agencies build up their influencers?

·      [16:22] What will the result be from pivoting last year?

·      [18:17] Will PR agencies play more of a role as content creators?

·      [19:55] Will PR agencies hire more freelancers to create the content?

·      [21:01] Are PR agencies starting to figure out how to utilize podcasts?

·      [23:07] What is the next evolution of PR agencies?

·      [24:50] If you could create an event for yourself, what would it be?

·      [25:33] Final thoughts


People and Companies, We Mentioned in the Show

·      Warren Pickett was our guest today. Learn more about Blast PR.


Episode Length: 26:45

Thanks so much for tuning in. Join us again next week for another episode!


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