Episode 17: On this episode of Pursuit of Profit, Cliff and Justin speak with Lance Freeman, president of franchise development at Xponential Fitness, the largest boutique franchisor. Lance talks about his journey into franchising, his work with Xponential and their move into the health and wellness industry, and how they navigated COVID and some recent negative press. Take a listen...

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Timestamps:

* 04:14 - How Lance got started

* 21:40 - What Lance looks for in a franchisee

* 26:30 - 11 brands of Xponential

* 37:25 - Why getting into the health and wellness industry with Lindora

* 44:50 - Why do they retain clients

* 47:10 - How they responded during COVID

*54:10 - Responds to negative press

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Links:

🌐 Website - Xponential Fitness

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.