Changing The Sales Game

How Fractional Talent is Reshaping Business with Steve Lomas (Episode 220)


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“Opportunities don’t happen. You create them.” – Chris Grosser

Check Out These Highlights:

The workforce has changed forever. Employees want flexibility, businesses need agility, and the traditional 9-to-5 model is giving way to a smarter, more dynamic approach. So, how do we navigate the evolving freelance economy and help businesses harness the power of fractional resources?

Today, we will explore why the old employer-employee loyalty contract is fading, how companies can strategically integrate freelance and fractional talent, and the best practices for managing a hybrid workforce. Whether you’re struggling with hiring, looking for ways to future-proof your business, or just curious about where the workforce is headed, today’s show will offer practical insights, actionable strategies, and a fresh perspective on how to make the most of the new world of work.

About Steve Lomas: 

Steve is the CEO of The Roster Agency, Nashville’s premier provider of fractional creative resources. A Fortune 500 innovator and serial startup founder, he has collaborated with DreamWorks, EA Games, Philips, and ABC. As a talent acquisition consultant for lynda.com (now LinkedIn Learning), he honed his ability to identify top talent—insight he now brings to The Roster. Passionate about the freelance economy, Lomas connects professionals with leading brands, driving innovation and excellence.

How to Get In Touch with Steve Lomas:

Email: [email protected]

Website: https://www.theroster.agency/ 

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

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Changing The Sales GameBy Connie Whitman

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