Contributor(s): Professor Simona Botti | Does choice freedom always enhance satisfaction? Lab experiments help tackle this question, but when should they be used and how have techniques evolved over time? Hear from Simona Botti, Professor of Marketing at London Business School, as she explores the pros and cons of using lab experiments to explain human behaviour around decision-making and choice. Laboratory experiments are one of the many tools available to researchers to help them understand the consequences of making free choices. They can be used in isolation, or in combination with other methods. Simona will draw on practical examples from her own research into perceived personal control and choice freedom. She will share some of the lessons she has learned and provide insight into how experimental research has evolved over time. Simona Botti is Professor of Marketing at the London Business School. She joined LBS in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago. Professor Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being. Her work has been published in leading psychology and consumer behaviour journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She is Associate Editor at Journal of Consumer Psychology and Journal of Consumer Research. Barbara Fasolo is Associate Professor of Behavioural Science at LSE's Department of Management. The Department of Management (@LSEManagement) is a world class centre for education and research in business and management. At the heart of LSE’s academic community in central London, we are ranked #2 in the world for business and management studies. Twitter Hashtag for this event: #LSEChoices