How FriendsWithYou Is Building a World Around Their Art

Samuel Borkson and Arturo Sandoval III are the imaginative co-founders of FriendsWithYou – a fine art collaborative with the sole purpose of spreading the positive message of “Magic, Luck, and Friendship.” Through a variety of mediums and large-scale immersive installations, these artists hope to create special moments of spiritual awareness and meaningful social interaction. In their 20-year career they’ve collaborated with Pharrell, J Balvin, Diplo, Hello Kitty, Lacoste, Guess, and other industry greats. In 2017, Borkson and Sandoval III took on a new medium with their Netflix show “True & the Rainbow Kingdom” with the goal of impacting as many people as possible with their art. Now, they’re adapting once again with fRiENDSiES, a collection of 10,000 customizable NFTs. The fRiENDSiES universe will bridge the real world and the metaverse through immersive art installations connecting holders and their AR/AI companions. 

In this episode we cover:The mission-driven origins of FriendsWithYouThe deep emotional connections that can be created through AI The duo’s transition from traditional art to the Web3 spaceThe debate around the price point for the Dutch auction for FriendsiesAnd much more!

To listen to the audio version of this episode, go to http://smarturl.it/nftnow

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