Live from NAB Chris Lennon or Ross Video and Prosenjit Sen of Quark.ai discuss how Generative AI is likely to impact the media technology space. “I think it’s hard to overstate the importance of AI,” says Lennon, describing the moment as an inflection point and the times filled with opportunity. Lennon sees enormous upside with the revolution with improved accuracy and information. In this podcast Sen and Lennon discuss the value of generative AI for broadcasting, and other industries. Critically, Sen discusses the problem of the Generative AI GAP and a very important approach to making sure that this gap is closed. “Garbage in, garbage out,” Sen reminds listeners. It’s all about the shortlist. You need a pre-built system, no custom training.

Quark.ai is an autonomous support platform that solves this problem with automation. It connects the customer issues with the solution, fast. With Quark.ai, technical support, field support or sales support professionals eliminate hours of searching and reading documents, and instead can deliver immediate answers. Leveraging the latest Deep Learning, NLP and Computer Vision technologies, Quark.ai interprets the customers issues/questions to provide real-time answers, dramatically shrinking the time-to-resolution gap, and ensuring customer delight.

Visit www.quark.ai