How Good Nature Organic Lawn Care Increased Sales and Scaled Up by Streamlining Business Processes

Introduction

As CEO of Good Nature Organic Lawn Care, clients’ safety was Alec McClennan’s priority. The clients granted him and his team access onto their property on the basis of trust. One way to respect that trust was to deliver a great service. But there was a tendency for workers to drop the ball due to a lack of clarity in their manual procedures. Though the company suffered losses correcting these errors, it was nothing compared to losing clients’ trust. Systematizing the business seemed like a good way to resolve the problem. Alec shares the story of how using SweetProcess made his employees more efficient.

Alec McClennan CEO of Good Nature Organic Lawn Care

About Good Nature Organic Lawn Care

Traditional pesticides contain chemicals that are harmful to humans and pets. According to data from the Environmental Protection Agency (EPA), 95% of chemicals used for lawn care contain carcinogens. Using these chemicals endanger lives.

Do you get rid of your lawns for your safety?

With Good Nature Organic Lawn Care, you do not have to. The company makes use of purely organic ingredients in nurturing soil and thickening grass. It also creates a healthy mix of ingredients for lawns, giving them a survival edge over weeds.

Having been in the business for 21 years, the organization has the expertise and experience to grow healthy lawns without using chemical insecticides, fungicides, and weed killers.

Based in the United States, the company currently has 40 full-time employees.

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The Biggest Challenges at Hand 

Good Nature Organic Lawn Care takes pride in offering lawn care services with non-harmful organic products. It is important that these products are mixed and applied with strict adherence to safety guidelines. As a result of this, they documented their business processes in a manual and distributed it to employees. However, the information contained in the manual was not useful for long. The manual became obsolete as frequently as the company updated its processes to achieve better results.

“The biggest problem was that, as soon as they were printed, they became obsolete because you changed one way you were doing something or one product you were using or one way you were handling a certain situation, and all of a sudden, that’s not right.”

A significant amount of time was spent constantly revising the manual to bring it up to date. But that was not enough. Carrying it around and constantly flipping through pages was a task that the workers did not fancy. So the manual did not make much difference.

“I spent a lot of time chasing my tail around, fighting fires. Someone would do something wrong and then I would be dealing with the aftermath of it. That was very not productive,” Alec laments.