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How Hailey Bieber Made $1 Billion Fast
In this solo episode, Caleb reverse-engineers how Hailey Bieber pulled off a $1B exit with Rode—her skincare brand—less than three years after launch. And no, it’s not because she was a celebrity. It’s because she executed a flawless five-part playbook that every entrepreneur should be studying right now.
From viral engineering to timing the exit at peak momentum, Caleb lays out each billion-dollar principle in a way that makes them simple to copy and paste into your next venture. If you're building a fund, a product, or an empire—this is your cheat code.
TAKEAWAYS
- Build where founder-market fit is authentic and obvious.
- Start with a narrow product focus before expanding.
- Engineer virality and scarcity—don’t just hope for it.
- Build a medium moat (audience) before retail or channel expansion.
- Exit when you have momentum—not when you’re burned out.
RESOURCES MENTIONED
MultiplierU.com
OakIQ.com
FOLLOWS
Oak IQ Investments
Own The Exit
Caleb Investing
CHAPTERS
0:48 Hailey Bieber’s $1B Exit
1:07 Founder-Market Fit vs. Product-Market Fit
2:12 Why Personal Credibility Matters
3:13 The Origin Story of Multiplier U
4:14 Find the Right Audience Obsession
4:24 Start Narrow, Scale Broad
5:30 Engineering Virality
6:41 Build a Medium Moat First
7:25 Exit at the Peak, Not the Bottom
8:41 The 5-Step Copy/Paste Exit Formula
KEYWORDS
hailey bieber business, rode skincare exit, billion dollar startup, founder market fit, celebrity brands, exit strategy, brand virality, ecommerce playbook, high margin products, building a brand, multiplier u, own the exit podcast, Caleb OAKIQ, startup growth, how to scale a company
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!
View all episodes
By Caleb Edwards and Aaron Leatherdale
4.9
8888 ratings
In this solo episode, Caleb reverse-engineers how Hailey Bieber pulled off a $1B exit with Rode—her skincare brand—less than three years after launch. And no, it’s not because she was a celebrity. It’s because she executed a flawless five-part playbook that every entrepreneur should be studying right now.
From viral engineering to timing the exit at peak momentum, Caleb lays out each billion-dollar principle in a way that makes them simple to copy and paste into your next venture. If you're building a fund, a product, or an empire—this is your cheat code.
TAKEAWAYS
- Build where founder-market fit is authentic and obvious.
- Start with a narrow product focus before expanding.
- Engineer virality and scarcity—don’t just hope for it.
- Build a medium moat (audience) before retail or channel expansion.
- Exit when you have momentum—not when you’re burned out.
RESOURCES MENTIONED
MultiplierU.com
OakIQ.com
FOLLOWS
Oak IQ Investments
Own The Exit
Caleb Investing
CHAPTERS
0:48 Hailey Bieber’s $1B Exit
1:07 Founder-Market Fit vs. Product-Market Fit
2:12 Why Personal Credibility Matters
3:13 The Origin Story of Multiplier U
4:14 Find the Right Audience Obsession
4:24 Start Narrow, Scale Broad
5:30 Engineering Virality
6:41 Build a Medium Moat First
7:25 Exit at the Peak, Not the Bottom
8:41 The 5-Step Copy/Paste Exit Formula
KEYWORDS
hailey bieber business, rode skincare exit, billion dollar startup, founder market fit, celebrity brands, exit strategy, brand virality, ecommerce playbook, high margin products, building a brand, multiplier u, own the exit podcast, Caleb OAKIQ, startup growth, how to scale a company
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!