Hatem Alakeel is a Saudi designer and the founder of Authenticité, a platform he created to bridge Saudi talent with the rest of the world. As the country shifts away from being dependent on oil and works towards Vision 2030, the market is attracting foreign investors. He talks about how the kingdom has evolved since launching his thobes brand Toby in 2007 and explains how he aims to elevate Arab culture and provide authentic channels for brands seeking to penetrate the market.