Memorial Day weekend means higher bar volume. That's the perfect time to raise drink quality without slowing service. I'm at Westgate Las Vegas Resort & Casino in the Velvet Lounge with mixologist Yelena Anter Cocktail Vision, making her Brain Teaser Margarita and talking through the real takeaway for hotels: build hashtag#cocktails that look premium, taste balanced, and give guests a reason to trade up. Westgate Resorts 🍉 Yelena builds a watermelon margarita off a familiar base so guests order it quickly 📸 She designs it to win the menu moment: name + photo that makes people say "I'll try that" 🧂 She uses a salt solution to brighten flavor and balance sweetness 🌿 She uses a watermelon + basil rim to add aroma and texture 🌼 She adds a buzz button tincture for a "super taster" twist guests remember 🍉 She finishes with a dehydrated watermelon cracker garnish that stays crisp and holds up in service Want the weekly roundup of news, videos, and what you might've missed from hashtag#NoVacancyNews? Text HOTEL to 66866.