In this episode the second of a mini-series on revenue management and pricing strategies, we speak with Radisson, Preferred Hotels and IDeaS RMS about the hotel performance metrics and how they are changing. 

In a recent survey between IDeaS RMS and The Caterer, responses show that independent and regional hoteliers look at hotel revenue and  commercial metrics differently. Key insights include:

• Despite over 7 in 10 (70.9%) claiming they have an integrated revenue strategy - also known as Total Revenue which incorporates all hotel departments - RevPAR (30.6%), Occupancy (22.2%) and ADR (17.6%) remain the dominant metrics for measuring business success. 
• Profit, a better reflection of a hotel’s overall business performance, is used by 16.7% of respondents, with TRevPAR used by just 4.6%. 
• For branded hotels, RevPAR is preferred by 42.4% of hoteliers while occupancy (28.3% in rural, coastal and beach hotels) is the prominent metric for independent regional hotels.
  
  

We are joined by Michael McCartan, IDeaS, Area VP EMEA, Raimund Notz, Director, Hotel Revenue Optimization - Central & Eastern Europe, Preferred Hotels and Dario Artiola, Senior Director Revenue Performance, Radisson Hotels Group to discuss:

• What is an integrated revenue management strategy
• Role of F&B and ancillaries in profit optimisation
• How to have the right strategy
• Focusing the team on the right approach
• Using technology

For the full survey insights visit:

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