The business of pushing your physical max is lucrative. Yahoo Finance Executive Editor Brian Sozzi talks on the Opening Bid Unfiltered podcast with HYROX co-founder and CEO Christian Toetzke. HYROX was co-founded by Toetzke in 2017 and has grown rapidly ever since. The fitness competition isn’t for the week of mind and heart, and will test one’s endurance. That’s likely why alphas and the average Joe have taken to the sport to test themselves to the max. This year, the fitness competition will have 83 events that welcome 650,000-plus athletes. The events are held in 11 countries, and the company is on pace to post $140 million in sales. Toetzke takes Sozzi inside the HYROX business and looks at what may be next for the fitness brand.

Yahoo Finance's Opening Bid Unfiltered brings you a high-octane take on the freshest analyst calls, wildest stock moves, and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor, before the stock market opens.

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