Itika Oldwine-Grimble is a wife, mom, and the owner and founder of OldVine Florals and OldVine Fragrance. OldVine is a play on Itika’s maiden name, Oldwine.

Itika is a native of California, born and raised in the San Francisco Bay Area. She attended UCLA for undergrad and the University of Chicago for grad school.

After finishing grad school, she was hired to work for The Oprah Winfrey Show before returning to LA in 2012. It wasn’t until then that she unleashed her passion for floral design.

OldVine Florals was born in 2017. In addition to running a full service floral boutique, Itika is now launching Oldvine Fragrance - the first luxury fragrance company created and owned by an African-American female florist.

In this episode we talk about Itika's entrepreneur journey, lessons learned along the way and about her new product, Oldvine Fragrance.

LINKS FROM THIS EPISODE

Oldvine Fragrance Website

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