How to train your brand voice inside Jasper.ai so you can produce more content easier, what the research says about why brand voice consistency matters, and three practical steps to get Jasper sounding like you instead of sounding like every other AI output in your industry.

STUDY CITATION

Barcelos, R. H., Dantas, D. C., & Sénécal, S. (2018). "Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses." Journal of Interactive Marketing, 41, 60–80.

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

Today, we're breaking down the Aspirin vs. Vitamin Habit Test. We explain what Aspirin vs. Vitamin Habit Test is, where it comes from, why psychology backs it up, and three ways you can use the Aspirin vs. Vitamin Habit Test to build habits that actually stick and make you more successful.

STUDY CITATIONS

Elliot, A. J., & Church, M. A. (1997). A hierarchical model of approach and avoidance achievement motivation. Journal of Personality and Social Psychology, 72(1), 218–232.

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• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

Today we're breaking down the difference between a growth mindset and a fixed mindset, covering the research that proves your brain is more adaptable than you think, and giving you 3 practical ways to rewire how you respond to setbacks so you start treating failures as data points instead of verdicts.

STUDY CITATIONS
Blackwell, L. S., Trzesniewski, K. H., & Dweck, C. S. (2007). Implicit theories of intelligence predict achievement across an adolescent transition: A longitudinal study and an intervention. Child Development, 78(1), 246–263.

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• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We're taking a negotiation tactic straight out of the FBI playbook from former hostage negotiator Chris Voss and showing you how to use it to set boundaries, push back on overload, and protect your time and SANITY.. 

At work, at home, with a contractor, a friend, whoever. We explain what no-oriented questions are, cover the psychology behind why no oriented questions work, and give you three ways you can start using no oriented questions right after finishing listening to this episode.

CITATIONS
Brehm, J. W. (1966). A theory of psychological reactance. Journal of Personality, 34(2), 1–178.

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• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
  Over 24,225 listeners and counting!
  
  
• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We're breaking down the IKEA Effect — what the IKEA Effect is, what the research says, and three ways to use the IKEA Effect to build a more productive team that cares about the work.

STUDY CITATIONS
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.

CONNECT WITH US

• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
  Over 24,225 listeners and counting!
  
  
• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We teach you the four-pillar mental toughness system Navy SEALs use to conquer doing the hardest things, the research that proves it works, and how to put each Navy SEAL technique to use the next time pressure hits you.

STUDY CITATION:

Smith, E. N., Young, M. D., & Crum, A. J. (2020). Stress, Mindsets, and Success in Navy SEALs Special Warfare Training. Frontiers in Psychology, 10, Article 2962. 

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• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
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• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We break down what manipulation is, walk through the six tactics researchers pinpointed people use to manipulate you, in a real psychology study, and then give you 3 ways to stop manipulation in its tracks, whether it's coming from a coworker, a family member, a friend, or a partner.

A must listen if you feel like you are or have been manipulated.

STUDY CITATION

Buss, D. M., Gomes, M., Higgins, D. S., & Lauterbach, K. (1987). Tactics of manipulation. Journal of Personality and Social Psychology, 52 (6), 1219–1229. 

CONNECT WITH US

• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
  Over 24,225 listeners and counting!
  
  
• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We look at what the research says about why planes are a hidden productivity goldmine and give you 5 tips to make your next flight much more useful to get work done. Based on  science and my experience traveling over 500,000 miles in the air.

STUDY CITATION:

Mark, G., Gudith, D., & Klocke, U. (2008). "The Cost of Interrupted Work: More Speed and Stress." CHI '08: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 107–110.

CONNECT WITH US

• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
  Over 24,225 listeners and counting!
  
  
• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

Descript, an AI video editor that turns long videos into short-form social clips by letting you edit video like a document. 

We  explain how Descript works, look at research that shows why short clips are worth the effort, and give you a simple process to pull 10 clips from one video...easily.

 CITATIONS:

1. Apasrawirote, D., Yawised, K., Chatrangsan, M., & Muneesawang, P. (2022). "Short-form Video Content (SVC) Engagement and Marketing Capabilities." Asian Journal of Business and Accounting, 15(2). 
   
   
2. Boeker, M., et al. (2024). "Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends." Proceedings of the 16th ACM Web Science Conference. 
   
   

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• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!

We explain what psychologists call “hope” that can change how you feel, look at a study from the Journal of Organizational Behavior that shows how hope drives real performance, and give you 3 science backed  strategies to use hope to feel better and more positive.

CONNECT WITH US

• Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!
  Over 24,225 listeners and counting!
  
  
• If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com
  
  

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Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!