YOU CHARGE HOW MUCH??!?!?!?! What do you charge for a thing? How much is something truly worth? How much it is worth to you vs someone else? How about discounts? Is this a good deal? Why are you so high? Why are you so low? Well THEY only give 10oz. Or 12oz! Just 12oz!    Pricing of a thing is a never-ending source of feedback and opinions, at least for me. I try my best to unpack how one might go about setting their price.

Everything predicates on what your lineup is as that's where the money comes from. Your lineup can be anything you want however it's useful to know what everyone is doing or what has been done. Consider the past for your current setup and don't be afraid to embrace it. What sells, sells, what doesn't doesn't. Don't be afraid to drop or change gears if that is what the audience is dictating.

There are a lot of conclusions to be made about your business at any time. Year one or year 5. Conclusions to be made about your choices and your output. Talking about all that and the future.

Coffee Roasting is cool and all but you do a lot more than cupping and crafting with them arms. It's a lot of Bagging, Lifting, making GAINS, Sweeping, Brushing, Cleaning, and then cupping the same coffees over and over.

This is a super meaty rundown on why you should be aware of every financial aspect going on in your business. COGS, Quickbooks, Payroll and stuff like that. This is not meant to be financial advice that replaces you paying an actual person who does this work for a living. Hire an accountant, lawyer and don't just listen to what I say.

People love to say things and be heard. You'll hear it everywhere and about everything from little to big. Start gearing up for feedback aka criticism or praise from email and anywhere online, in person, random encounters at the pool and guess what...you ran over their dog and paybacks are a mofo.

Lots of time and effort goes into finding the lines of business out there from either farmers markets, grocery, cafe, guest roaster or online. I go over all of those with their good and bad, and probably could go deeper into them but know this: you are your own champion. Go out there and be awesome.

You've created your setup, you're managing your time now to get out there in the marketplace. Run a competitive landscape, comparing product offerings, developing a story, learning your customers, curating those customers, making a website and even some hashtag hate. All covered in this episode.

This is as corporate as I get. Sharing how I've created efficiencies in my time can help you optimize how you execute on key strategies to work towards shared goals. Create a calendar, get your diet right, understand your max output, and reflect.