Casey Rausin, COO of Care on the Block, sits down with host David Knack to share her journey from nursing to care management in this episode of Home Care Hindsight. She discusses the critical steps involved in defining an ideal client profile and streamlining services to improve efficiency.

Casey also reflects on the unique challenges her team encountered during the COVID-19 pandemic and how refocusing on core services led to a positive impact on both employees and clients. Throughout the conversation, Casey highlights the importance of effective training, open communication, and strategic delegation in building a successful and sustainable care management business.

Lesson Takeaways:

1. Care management can reduce stress for families, providing expert guidance for navigating complex health systems.
2. Define an ideal client profile to focus on core strengths and build a sustainable business. Strong communication and clear processes within the company improve both employee retention and client satisfaction.
3. Ongoing training is essential for home care employees, especially as the industry shifts towards managing more complex health conditions at home.
4. Delegation and trust in your team are key to growing a business successfully.

Timestamps:

[00:00:00] Introduction of care management and Casey Rawson’s background. [00:02:00] Defining care management and its role in home care. [00:06:00] Casey’s biggest mistake: trying to be everything to everyone. [00:10:00] Strategic decisions made during COVID and defining the ideal client. [00:15:00] The importance of training and care quality in the future of home care. [00:19:00] Delegation and Casey’s personal growth as a leader. [00:25:00] The impact of burnout in home care and how organizations can address it. [00:30:00] Casey’s proud moment: Trusting her team and the value of autonomy. [00:35:00] Closing thoughts on care management and its future role in the home care industry.

Quotes:

• Casey Rausin: “Care management allows families to be just that – families, while professionals handle the complex healthcare decisions.”
• David Knack: “Delegation is hard for leaders, but it's essential for long-term success and growth.”

Resources:

• Learn more about Care on the Block
• Follow Casey Rausin on LinkedIn
• Aging Life Care Association
• Follow Home Care Hindsight on YouTube and other social media platforms.
• Connect with David Knack on LinkedIn
• Ava
• Ava on LinkedIn