One of our favorite topics to discuss with fellow product people is how they ended up doing what they do. Because product managers come from a wide range of backgrounds, it's always an interesting story.

Ida Aalen started getting paid for making websites when she was 12, built her own grafitti community on IRC, and has been passionate about great digital user experiences ever since. As co-founder and CPO of the video call startup Confrere, she experienced highs and lows, including 100x user growth when the pandemic hit, two burnouts, and ultimately a successful acquisition of the company in 2021.

We talk to her about all this, and her new role as an independent product coach.

Find Ida on LinkedIn: https://www.linkedin.com/in/idaaalen/

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