This is the story, nearly a decade old, Of how one supervisor at Omnicom in Los Angeles, may have been in way over his head, And because he didn’t know any better ended up changing the entire auto industry… and much more!  Some of us have been around since before Facebook Pixel existed, back when Facebook was a little more than Google‘s little cousin, and nobody and figured out how to use the Internet to sell $30,000 $30,000 car.  This is about the tests I did to prove to Facebook that the Lead Gen ad was good, and To define how to use it, to sell a Nissan Sentra, in a way that the auto industry hadn’t thought of in over 100 years.