The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

How I helped change the World introducing Lead Gen on Facebook


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One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.  


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This is a very difficult change to make for many people. What works to get you at $100 a day is not the same that works when you‘re at $1K & not what works in you’re at $5k & not what works when you’re at $10k.  There are many different systems and processes and strategies in order to get each one of these steps accomplished. The real trick is setting up to grow from $100 to $1000 in a way that let you easily pivot to growing from $1k to $2k, and then $2k to $5k, and then $5k to $10k, and then $10k to $30k days.  Often times people over complicate their objectives, and really get in their own way by trying to do too many things. All you really need, and it’s extremely overly simplified version of it, is to maximize your current investment to provide as much opportunity and headroom for growth.  Now that sounds really simple, but the actual execution of it takes a few fine points.  This requires an understanding of what your most profitable and stable investments can be, how to then maximize the value of them, How to develop runway for growth, and ultimately how to develop a system that will allow you to see exponential growth that gets easier and easier over time.  So, one of the simplest ways, and most common, to get this done is as such… 1: Define your KPI  2: Simplify and remove all barriers 3: Test to provide incremental opportunities  4: push ROI for volume of risk allowable 5: scale  So there are more than a few ways of getting this done, But they all focus around simple key points.  Do not try to get more done with your dollar than possible Set yourself up to eliminate liabilities and focus your efforts on what is absolutely most important Test consistently to improve upon your best effort Define your success as a moving target, to get better and better than what your goal is Use the additional resources that you acquired from this process, to push volume of results!  The way that you implement this across many different businesses and add accounts, can always look a little bit different. The trick is what actually works is always the same thinking.

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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAASBy Charley Tichenor

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