January 26, 2020

How I Learned to Work With Millennials—and Saved My Business, with Lee Caraher

40 minutes

In this humorous but candid interview, entrepreneur and author Lee Caraher talks about how she epically failed but ultimately succeeded with her 15-year-old PR and digital marketing firm Double Forte because she didn't know how to work with millennials. She hired six, but lost them all within three months, which created a major disruption for her business.

Determined to buck the negative reporting about that age cohort, Caraher did her own research on multiple generations in the workplace, combined it with her own practical experience, and started creating a culture in which all age groups could thrive and learn from one another. The effort paid off, resulting in higher-than-average retention rates, personal satisfaction for employees and a more productive and profitable business. Currently, more than half her staff is under the age of 32.

Tune in to discover how Caraher became an expert on creating great multigenerational workplace teams, including:

The steps she took to recover from the "body blow" she and her company endured hiring and then losing six millennials within three months.

The four questions you must evaluate to ensure your employees are in a good workplace state of mind: Do I have a role that's important in this company? Am I contributing:? Am I appreciated? Am I doing something good?

How the expression of appreciation is perceived and accepted differently among various generations—and how to leverage those differences to create a harmonious workplace environment.

Why specific communication is a must in any office.

Why "command and control" leadership doesn't work to get things done in most instances—and what approach to use instead.

The new definition of employee loyalty that encourages long-term relationships—even after an employee has left your company.

MORE ABOUT LEE CARAHER

Lee Caraher is the CEO of Double Forte, a public relations and digital marketing firm she founded in 2002. She's known for her practicality, her big laughs, being a straight talker and the ability to find practical solutions to big problems. She started Double Forte in 2002 as a new kind of communications firm designed to work with great people, doing good work for good companies that make a positive difference in the world.

Caraher's first book Millennials & Management: The Essential Guide To Making It Work At Work is based on her own experience building a successful intergenerational workplace. It also contains insights from more than 100 managers, leaders and employees of all ages in different industries across the country. The book is a practical and entertaining guide to breaking down the misconceptions between Gen Y, GenX and the baby boomer generations and explains how to build a work environment that builds business, loyalty and strategic advantage. Her second book is The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees.

CONNECT WITH LEE CARAHER

Twitter: https://twitter.com/LeeCaraher

LinkedIn: https://www.linkedin.com/in/leecaraher/

Facebook: https://www.facebook.com/LeeCaraher1/

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By Kelly Scanlon & C-Suite Radio

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