I know as a hairstylist social media can feel like it's another part time job. Especially if you're posting on multiple platforms and trying to to grow your audience. I've had a business account on Instagram for about 10 years now and I've had so many ups, downs, burnouts and rebirths.

The past year I've focused on a new strategy - sharing myself. I knew that sharing my work and occasionally a photo of my friends and family wasn't cutting it anymore. I wasn't growing my feed or following. So, I decided to start making short form video content, specifically Instagram Reels. When I tell you this has transformed my following and online presence - I'm a different person online.

In this episode I'm breaking down how I come up with post ideas, when I post and how I get the most out of the content I create.

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The Aspiring Stylist with Tracey Franklin is a product of Morgan Franklin Media.