What do Cirque du Soleil, American Airlines, and Canadian Tire have in common? They’ve all shifted their perspective on the value of Information Technology. On the Delve podcast, Desautels Faculty of Management Professor Alain Pinsonneault discusses how the overall mindset towards Information Technology’s value is changing, especially in times of broader turbulence like the COVID pandemic. His research shows that IT now affects all aspects of organizations and all types of organizations, including the most human-centred and creativity-minded ones. Used strategically, IT increases efficiency and creates slack resources that can be allocated for creativity and innovation.

Read more on Delve and read the transcript.

Delve is the official thought leadership platform of McGill University's Desautels Faculty of Management. Delve's Managing Editor, Robyn Fadden, is the host for this episode. You can find out more about Delve at delve.mcgill.ca. Subscribe to the Delve McGill podcast on all major podcast platforms, including Apple podcasts and Spotify, and follow Delve on: LinkedIn, Facebook, Twitter, Instagram, and YouTube.

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