This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interaction. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Amanda Spencer is a global leader who is passionate about driving retail growth and innovation and understanding customer needs. With a diverse background spanning marketing, partnerships, and business development, she has gained experience in both the technology and consumer industries. Currently, Amanda is the Global Industry Marketing Lead for Retail at SAP, where she drives messaging and content creation based on industry trends and customer insights. Amanda focuses on helping retail providers leverage technology to enhance customer experiences, optimize operations, and stay ahead in a rapidly evolving market.

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Richard Howells: LinkedIn, X (Twitter)

Oyku Ilgar is a marketer and thought leader specializing in SAP’s digital supply chain and ERP solutions since 2017. As a marketer, blogger, and podcaster, she creates engaging content that highlights innovative SAP technologies and explores key topics including business trends, AI, Industry 4.0, and sustainability.

She holds dual bachelor’s degrees in Finance & Accounting and English Translation, along with a master’s degree in Business Administration and Foreign Trade, specializing in marketing. With her background in digital transformation, Oyku communicates technology trends and industry insights to help professionals navigate the evolving business landscape.

Oyku Ilgar: SAP Community, LinkedIn

Blog Post

Retail Trends 2025

Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Report

SAP Industry Market Report for Retail: Grow Without Boundaries

Related SAP Pages

SAP Industries: Retail Page

SAP Cloud ERP

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