There are over 200 hospital trusts in the UK, encompassing more than 1,200 hospitals. With those numbers and a population of 67 million, the United Kingdom represents quite a large market. However, selling to the NHS is anything but easy.

Mindy Simon is Co-Director at the NHS Innovation Accelerator. She is responsible for the program's execution and provides guidance to innovators and startups that already have customers. In this episode, Mindy talked about the importance of gaining visibility within the NHS, which she says is the biggest struggle for startups. We also discussed tender processes that contribute to innovation procurement and the challenges related to the requirements in tenders. For example, startups need to be mindful of their carbon emissions—how much space software uses in the cloud or how equipment is disposed of, if you're a provider of hardware.

Apply for the accelerator by 14 October 2024: https://nhsaccelerator.com/apply/apply-nia-2025-intake/

Newsletter: https://fodh.substack.com/

Website: https://www.facesofdigitalhealth.com/